FORECAST MARKETING COSTS

 

MARKETING  SCENARIO   COSTS

 

 

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2018

... 2021

SALES COSTS FORECAST:

SALES PERSONNEL VARIABLE & COMMISSION COSTS

                           

SALES EXPENSES AND COSTS

                           

SALES MATERIALS COSTS

                           

TOTAL SALES COSTS

                           

DISTRIBUTION + HANDLING COSTS FORECAST:

DISTRIBUTION FIXED COSTS

                           

DISTRIBUTION VARIABLE COSTS

                           

WAREHOUSING FIXED COSTS

                           

WAREHOUSING VARIABLE COSTS

                           

PHYSICAL HANDLING FIXED COSTS

                           

PHYSICAL HANDLING VARIABLE COSTS

                           

PHYSICAL PROCESS FIXED COSTS

                           

PHYSICAL PROCESS VARIABLE COSTS

                           

TOTAL DISTRIBUTION & HANDLING COSTS

                           

ADVERTISING COSTS FORECAST:

MAILING & CORRESPONDENCE COSTS

                           

MEDIA ADVERTISING COSTS

                           

ADVERTISING MATERIALS & PRINT COSTS

                           

POS & DISPLAY COSTS

                           

EXHIBITION & EVENTS COSTS

                           

TOTAL ADVERTISING COSTS

                           

AFTER-SALES COSTS FORECAST:

PRODUCT RETURNS & REJECTION COSTS

                           

PRODUCT INSTALLATION & RE-INSTALLATION

                           

PRODUCT BREAKDOWN & POST INSTALLATION

                           

PRODUCT SYSTEMS & CONFIGURATION COSTS

                           

PRODUCT SERVICE & MAINTENANCE COSTS

                           

CUSTOMER PROBLEM SOLVING & COMPLAINTS

                           

TOTAL AFTER-SALES COSTS

                           

TOTAL MARKETING COSTS FORECAST:

TOTAL MARKETING COSTS

                           

Figures given as a % of Turnover